Estée Lauder is excited to introduce you to two NEW exciting launches: Sumptuous Extreme Mascara and the limited edition Pure Color Wild Violet Makeup Collection, which BTW Marta Walsh is wearing right now & LOVING it. The pigment is strong and long lasting, and Wild Elixir Fragrance.

Want MEGA HUGE lashes infused with INTENSE VOLUME? Who doesn’t? We are excited to introduce you to the new Estée Lauder Sumptuous Extreme Lash Multiplying Volume Mascara – a mascara that lifts, separates, volumizes, plumps… you name it.

What makes this mascara different is the synergy of the lightweight Extreme Bold Volume Formula™, a special blend of three customized lash building fibers, and the exclusive Extreme BrushComber™ that work together to give you the most outrageously bold lashes. Available in 4 shades- Extreme Black, Extreme Brown, Extreme Indigo and Extreme Violet- there is a shade to compliment every high-drama eye look or wear alone for lashes that take center stage. Available now at all Estée Lauder counters and www.esteelauder.com. Retail Price: $23.50

Pure energy that pulsates sultry sophistication is the inspiration behind the new vision in color by Estée Lauder Creative Makeup Director Tom Pecheux for Spring 2011. The Wild Violet Pure Color Makeup Collection is a dynamic collection of high-performance makeup and fragrance products to highlight the spring season with a burst of enthusiastic color.

In this intensely vivacious collection, lips delight in shades of electric orange, brazen cherry and violet plum, eyes are smoldering in muted neutrals with wisps of purple for maximum depth and attention while nails are rich and smokey in a modern charcoal. Adding to the collection, a vivid, lush fragrance that has a first impression of Genet Flower, Mandarin, Purple Freesia, Blue Jasmine and Wild Gardenia to create a lively experience and then Amberwood is blended in to complete scent with an energetic, multi-sensorial vibrancy.

Kissable Lips Drenched in Bold Shine

For a different look, dress lips in fantastic opacity with four new, limited edition shades of Pure Color Long Lasting Lipstick in Wild Violet, Wild Coral, Wild Blossom and Wild Fire. This medium to full coverage lipstick includes the True Vision TM Technology that delivers lips a brilliant depth and dimension of color. These four wildly energetic shades have a soft satin finish and pamper with Vitamins C and E for outstanding moisture and shine.

Bustling hues of blazing red, fuchsia violet, fresh coral and brilliant pink transform lips into translucent neon accessories. The new, limited edition Pure Color Gelée in Electric Cherry, Electric Violet, Electric Pink and Electric Coral are ultra-light lip glosses that provide a sheer wash of juicy, wet shine. The unique texture includes a water-like, high-shine polymer that amplifies luster for a luminous finish that does not disappoint. Swipe the new Pure Color Gelée over bare lips or over a new Pure Color Lipstick for a divine finish.

Define and Highlight Eyes in Softly Chic Shades

The Pure Color Five Color EyeShadow Palette in Wild Violet is a subtle mix of warm, smokey ember and neutral shades with a powerful, shimmering deep plum at the center. Create a subdued foundation using the outer shades and use the center shade to define a strong lashline for flawless glamour. Housed in a sophisticated golden-mirrored compact with oversized Estée Lauder cartouche, the Wild Violet palette is a mesmerizing combination of alluring shades that help to create endless playful eye looks. Layer the different shades and textures for optimal intensity.

Intensify and saturate your eye look with two new, limited edition shades of Pure Color EyeShadow in Untamed Violet and Sugar Cube for an added punch of color.

Line and define eyes that will last from dusk to dawn with the new, limited edition shade of Double Wear Stay-in-Place Eye Pencil in Untamed Violet. This lusciously, animated eye pencil is a cool, effervescent purple and contains a shimmering formula that highlights any eye look to perfection for 12 long-lasting hours with no smudging or budging.

Nails are Prim and Neatly Lacquered

Fearless drama on the fingers and toes complete this sophisticated, edgy look. Polish nails in a fanciful shade of charcoal grey with the limited edition Pure Color Nail Lacquer in Storm. True VisionTM Technology is incorporated to deliver high-impact, vivid color that resists chipping and is longer lasting for a bold statement.

Senses Are Awakened By a Vibrant, Free-Spirited Scent

Compliment the look with a feeling of pure energy radiating from luminous Genet Flower, invigorating Mandarin and smooth woods blended in the new, limited edition Estée Lauder Wild Elixir fragrance. An expressive, sophisticated floral texture evolves into a drydown of soft woods and lingers sensuously on the skin for an utterly dramatic appeal.

Lush, Energetic Top Notes: Mandarin, Marigold, Purple Freesia and Violet Leaves create a dazzling, multi-sensorial first impression.

An Expressive Heart: The heart is a wild expression of flowers across a spectrum of colors and scents. Wild Gardenia, Pink Muguet, Blue Jasmine and Dewy Waterlily form a multi-faceted, airy bouquet around a signature of Genet Flower, an incandescent mimosa-honey scented flower.

Woody, Sensual Bottom Notes:

At the end, captivating Orris, Amberwood, Musk and Sandalwood are woven together to create a drydown of smooth, sultry sensuality.

The Estée Lauder Wild Elixir fragrance is offered in a 1.7oz. fuchsia, stylistic bottle with crisp edges and a clear cubist cap. The sleek, architectural packaging comes in a striking pink color with gold accents to compliment the exuberance and spirit of the fragrance.

Lips:

Pure Color Lip Gelée in Electric Violet Pure Color Lip Gelée in Electric Coral Pure Color Lip Gelée in Electric Pink Pure Color Lip Gelée in Electric Cherry Pure Color Long Lasting Lipstick in Wild Violet Pure Color Long Lasting Lipstick in Wild Coral Pure Color Long Lasting Lipstick in Wild Blossom Pure Color Long Lasting Lipstick in Wild Fire

Eyes:

Pure Color Five Color EyeShadow Palette in Wild Violet Pure Color EyeShadow in Sugar Cube Pure Color EyeShadow in Untamed Violet Double Wear Stay-in-Place Eye Pencil in Untamed Violet

Nails:

Pure Color Nail Lacquer in Wild Storm

Fragrance:

Estée Lauder Wild Elixir 1.7oz./50mL Availability: The Wild Violet Spring 2011 collection will be available for a limited time at select Estée Lauder counters nationwide and www.esteelauder.com starting in January 2011.