On Tuesday, July 4, 2017, CHANEL unveiled its new fragrance GABRIELLE CHANEL during a private reception at the Palais de Tokyo in Paris. Ambassadors and friends of the House in attendance included Kristen Stewart, the face of GABRIELLE CHANEL, Pharrell Williams, Katy Perry, Cara Delevingne, Caroline de Maigret, Rowan Blanchard, Stella Maxwell, Stella Tennant and many more in the presence of Karl Lagerfeld.
The launch is the culmination of an exceptional year dedicated to the founder of the House, who, on the heels of the Gabrielle bag launch, is now being celebrated with a luminous and solar fragrance created by Olivier Polge in collaboration with the CHANEL Fragrance Creation and Development Laboratory. A few short hours after the CHANEL 2017-2018 Fall-Winter Haute Couture Collection show, guests were introduced to the world of the GABRIELLE CHANEL fragrance through an immersive experience.
The launch was staged to reflect Gabrielle Chanel’s personality: choose your destination, take your own path, become the person you want to be and stay true to yourself. Walls lined with faceted movable mirrors reflected images that multiplied and disappeared as guests moved through the space, and thus served as the antechamber of a maze peppered with Mademoiselle’s favorite quotes. Like an anamorphosis, a giant mobile gave viewers the impression of diving into the heart of the golden-hued fragrance. Scented niches provided guests with the opportunity to smell the main ingredients of the fragrance (ylang-ylang, orange blossom, jasmine and Grasse tuberose). A room plunged into darkness projected a hologram—an allegory of the bottle exploding into a bouquet of flowers. The scent of the new CHANEL fragrance wafting through the air only heightened the experience. The bottle was then revealed in a majestic play of shadow and light. The journey came to an end with the exclusive showing of the new advertising film for the GABRIELLE CHANEL fragrance, slated for release on September 1, 2017.
Guests were treated to a music performance by Pharrell Williams and danced until the break of dawn.
Gabrielle Chanel Eau De Parfum Spray
GABRIELLE CHANEL: the name of a chosen identity. An uprising that dares say its name in each woman. A pure presence stripped of any artifice. GABRIELLE CHANEL: a new fragrance created in the name of this eternal rebel whose heart beats within every woman. A passionate floral featuring four key white flowers that radiate throughout — Jasmine, Orange Blossom, Ylang-Ylang and for the first time in a new Chanel scent, Grasse Tuberose.
The first major Chanel fragrance pillar to launch in 15 years, this unique composition has a delicate bottle design that reinvents simplicity in the breathtaking form of a simple, elegant square. Bevel-cut glass converges toward the center to reflect the play of light and colour of the fragrance within. Inspired by Gabrielle Chanel’s philosophy that “luxury is what you don’t see,” the package interior is lined in soft gold. 1.7 oz. $105.00, 3.4 oz. $135.00
Available At Chanel Boutiques And On Chanel.Com: August 2017 Available At Department And Specialty Stores: September 2017