Mad Men’s Hair Department Head Stylist Terrie Owens uses White Sands Liquid Texture Thermal Styling Spray to achieve January Jones‘ signature on screen style.

Betty Draper from Mad Men

Terrie’s ‘Betty’ How To: “I set January’s hair on a small curling iron and finish with White Sands setting spray… hairspray, and lots of teasing,” details Owens. “Her hair pretty much falls into the ‘Betty’ hairstyle.”