Supermodel and style icon Kate Moss stars in the new Kérastase Paris image campaign featuring the brand’s latest Couture Styling offerings. This impactful campaign marks the one year anniversary of Couture Styling, the brand’s luxury styling collection.
Inspired by the “perfectly imperfect” look so sought-after by women today, Kérastase’s newest Couture Styling products re-invent highly sophisticated “un-styled styles” reminiscent of Brigitte Bardot’s untamed mane or the flowing waves of the Studio 54 era. For the shoot, Kate’s hair was styled by Kérastase Artistic Director, famed hairdresser and close personal friend, Luigi Murenu. “The Brigitte Bardot “mussed-up” 60’s look is both quintessentially French and completely universal. Kate Moss is the Brigitte Bardot of today,” says Murenu. “She epitomizes the freedom that every woman wants.”
For 2014, Kérastase Couture Styling celebrates timeless beauty in all its diversity once again, thanks to a profusion of high-performance advances in both lasting hold and hairstyling creativity. The newest Couture Styling products, including Laque Noire, a micro-diffusion finishing spray, V.I.P., a texturizing spray, and Baume Double Je, an extra workable defining balm, will be begin to roll out in Kérastase Consultant salons and on the brand’s website (www.kerastase-usa.com) nationwide this summer.
The Image Campaign, photographed by Solve Sundbo in Paris, will debut in summer 2014 in the USA. Behind-the-scenes imagery was taken by Sam Faulkner. For more information, visit www.kerastase-usa.com.
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