TM has the sneak peek to the newest member of the Lancôme mascara family, Hypnôse Doll Lashes. Its mission? To deliver doll-like lashes, instantly.

Lancome Hypnôse Doll Lashes

This eye-opening new mascara, which was seven years in the making, delivers this doll-lash effect in two ways. First, the cone shaped, triple patented I-conic brush provides an extremely smooth application and defines even the hard-to-reach corner and lower lashes. The bristles offer ultimate separation, making it easy to layer without any clumping. The glide-on formula is enriched with nylon powders that meticulously sculpt and curl each lash for a voluminous, jet-black finish. A combination of hard and soft waxes volumize and curl while shaping polymers lengthen. The result? An instant wide-eye look!

Three of the glamorous faces of Lancôme—Daria Werbowy, Elettra Wiedemann and Arlenis Sosa—will launch the Hypnôse Doll Lashes campaign. Hypnôse Doll Lashes is now available exclusively at Dillard’s and Dillards.com and will roll-out nationally in September.