Introducing  laura mercer flawless fusion ultra-longwear foundation.  All the wear, all the coverage, without the weight. Laura’s longest wearing foundation of flawless full coverage and 15 hours of wear fused into one weightless formula.

laura mercier flawless fusion ultra-longwear foundation

High-performance wear that’s sweat, humidity, water, and transfer resistant. Colour stays true all day and won’t oxidize. Coated pigments glide on to create buildable medium to full colour that beautifully evens out skin tone and minimizes the look of pores and imperfections. Instant oil control, immediately and throughout the day. Matte finish is never dull, flat or cakey. Weightless texture looks, fits, and feels like a second skin. The skin-fusion technology provides ultra-long wear with comfortable, breathable ease.

“I believe a woman is flawless when she looks most like herself, when her essence comes through. I don’t believe in putting a mask of makeup on.”–Laura Mercier

Product Claims:

Weightless coverage with a smooth, matte finish that’s never dull or flat. My take: Weightless coverage with a smooth, matte finish, so if you into dewy glow finish this might not the best option for you.

Provides 15 hours of ultra-long wear. My take: True.

Medium to full, buildable coverage that’s naturally flawless. My take: Medium to full coverage but you have to work fast otherwise the foundation will set pretty quickly.

Enhances natural complexion without masking it. My take: Yes.

Oil-free formula controls oil breakthrough. My take: Yes.

Perfect for all skin types, especially normal to oily. My take: Yes to oily. If you have dry skin this might not be the option for you.

Water, humidity and transfer- resistant. My take: Yes

Dermatologist tested and suitable for sensitive skin. My take: Yes

Non-comedogenic. Fragrance-free. Talc-free. My take: Yes

LAURA’S APPLICATION TECHNIQUES For the most flawless, natural look, Laura says it’s key to avoid over-applying foundation to the middle of the face—where too much formula can accentuate lines and other imperfections. Prep skin with appropriate skincare and primer. Apply a small amount of foundation to the back of the hand. Pick up a small amount with a narrow end of a sponge. With the loaded side, apply foundation onto face, then turn the sponge to the clean side and blend into skin with a pressing and rolling motion. For fuller coverage use a brush. Product sets quickly, so work in small areas and blend as you go. Avoid excess application around eyes or the contours of the face. Repeat application until desired coverage is achieved. KEY

INGREDIENTS/TECHNOLOGY • High-tech, liquid thin mesh seals formula into place and ensures pigments stay in place all day yet feel weightless and comfortable. • Pigments are coated with an advanced natural resin that help them roll effortlessly and gently over the skin, so it won’t drag and applies smoothly and evenly. This improved pigment performance helps color look and wear evenly on skin, so the color won’t change, oxidize or fade over time. • Silky Fine powders like Silica diffuse light so skin looks smooth, pores and fine lines look minimized, while absorbing any oil the skin produces. Smooth Coat Mica helps to control oil and balance the way light hits the skin so that the complexion looks smooth and even – never dull or flat.

RETAIL PRICE: $48

SHADES: Available in 20 shades: Shell, Crème, Vanille, Ivory, Ecru, Cashew, Linen, Macadamia, Butterscotch, Dune, Buff, Honey, Dusk, Golden, Suntan, Maple. Chai, Nutmeg, Pecan and Truffle.

AVAILABILITY: Laura Mercier Flawless Fusion Ultra-Longwear Foundation is available starting July 2017 at Sephora, followed by all Laura Mercier retailers in September 2017.”