Laura Mercier, the founder of the Foundation Primer, Tinted Moisturizer and the “flawless face” concept that transformed the beauty industry, is launching her newest complexion innovation – Laura Mercier Smooth Finish Flawless Fluide.

Laura Mercier Groundbreaking Launch- Smooth Finish Flawless Fluide

This ultra-modern, lightweight, long-wear liquid foundation magically blurs imperfections.

It is formulated for all skin types, comes in 24 oil-free shades and is designed to be humidity-proof and sweat-proof. It’s the perfect solution for women who are endlessly searching for a light yet effective foundation that will achieve the “no makeup” makeup look and leave their skin looking flawless!

Key Benefits:

· Magically blurs imperfections for a smooth, seamless complexion
· Bi-phase formula activates fresh colour with every use
· Colour-true shades, more natural than ever before
· Buildable coverage with a natural matte finish
· Humidity and sweat proof

Price: $48

Launch Date:

· July 2014 – Sephora
· September 2014 – nationwide Laura Mercier retailers

Shades: 24 available shades (Shell, Crème, Vanillé, Ivory, Ecru, Cashew, Linen, Macadamia, Butterscotch, Dune, Buff, Honey, Dusk, Golden, Suntan, Praline, Maple, Chai, Nutmeg, Pecan, Amber, Chestnut, Truffle, Espresso)

Application Method: Laura recommends only applying the product where necessary. “I don’t believe in putting a mask of makeup on, but rather applying foundation sparingly, only where it’s needed.”

Related Product: Laura Mercier’s “Smooth Finish” products deliver universally wearable, perfecting, smoothing, natural matte and oil-free foundations. Try Smooth Finish Flawless Foundation Powder, $45 for the same benefits in a convenient, on-the-go compact.