Laura Mercier Smooth Finish Flawless Fluide

Laura Mercier, the founder of the Foundation Primer, Tinted Moisturizer and the “flawless face” concept that transformed the beauty industry, is launching her newest complexion innovation – Laura Mercier Smooth Finish Flawless Fluide.

Laura Mercier Groundbreaking Launch | Smooth Finish Flawless Fluide

Laura Mercier Groundbreaking Launch- Smooth Finish Flawless Fluide

This ultra-modern, lightweight, long-wear liquid foundation magically blurs imperfections.

It is formulated for all skin types, comes in 24 oil-free shades and is designed to be humidity-proof and sweat-proof. It’s the perfect solution for women who are endlessly searching for a light yet effective foundation that will achieve the “no makeup” makeup look and leave their skin looking flawless!


Key Benefits:

· Magically blurs imperfections for a smooth, seamless complexion
· Bi-phase formula activates fresh colour with every use
· Colour-true shades, more natural than ever before
· Buildable coverage with a natural matte finish
· Humidity and sweat proof

Price: $48

Launch Date:

· July 2014 – Sephora
· September 2014 – nationwide Laura Mercier retailers

Shades: 24 available shades (Shell, Crème, Vanillé, Ivory, Ecru, Cashew, Linen, Macadamia, Butterscotch, Dune, Buff, Honey, Dusk, Golden, Suntan, Praline, Maple, Chai, Nutmeg, Pecan, Amber, Chestnut, Truffle, Espresso)

Application Method: Laura recommends only applying the product where necessary. “I don’t believe in putting a mask of makeup on, but rather applying foundation sparingly, only where it’s needed.”

Related Product: Laura Mercier’s “Smooth Finish” products deliver universally wearable, perfecting, smoothing, natural matte and oil-free foundations. Try Smooth Finish Flawless Foundation Powder, $45 for the same benefits in a convenient, on-the-go compact.

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