VIVA GLAM, which is a deep red lipstick,  was introduced by Mac Cosmetics in 1994.  VIVA GLAM lipstick is an ultimate glamour lipstick favorite among many make artists and one of the fashion world’s most glamorous and successful fundraising initiatives of all time.   Pamela Anderson is the spokesmodel for VIVA GLAM by MAC campaign. 

In 1997, a second lipstick was created VIVA GLAM II, a lightly pinked mauve. VIVA GLAM III, a foxy brown plum lipstick was launched in 2000. VIVA GLAM IV, a heartful rose charged with gold, was introduced in March 2002. In March 2004, Viva Glam V makes its debut, a clear, smooth, pure neutral pink with a delicious Lustre finish!

In the spirit of all Viva Glam, every cent raised goes to the M·A·C AIDS Fund to support the fight against HIV/AIDS.  VIVA GLAM has a Lipglass version called Tinted Lipglass in a soft neutral pink and hi-shine gloss finish.  It was the first VG shade to be translated into a Lipglass! Cost: $14. 

Pamela Anderson the former Baywatch beauty is thinking to introduce her own range of sun care body products.  The new product line will be protecting our skin from the harmful UV rays and extending our outdoor fun in the sun.  I can’t wait to try Pamela Anderson’s new sun tan lotion!