Introducing NARS’ new Velvet Gloss Lip Pencils! The pencils take everything beloved about their ‘Velvet Matte’ counterparts, and swap the formula for one that’s glossy. With Iris Strubegger fronting the collection’s campaign, the new pencils impart a non-sticky luminosity to lips, while featuring a lightweight formula enriched with Vitamin E.

THE FILM:

In addition to Iris Strubegger’s striking image for the collection, the launch is celebrated by a film collaboration with famed fashion director Ruth Hogben, who turned to model Heather Marks for an evocative portrayal of the Pencils. An effortlessly seductive makeup look, created by Diane Kendal, keeps the focus on Marks’ mouth as all six shades of the Velvet Gloss Lip Pencil are used throughout. A juxtaposition of lip-synching with sudden and unexpected sound creates a tension between what Marks appears to be “saying” and what the viewer actually hears.

The short film is available NOW to view at Facebook.com; the Velvet Gloss Lip Pencils will be available 2/1/2011, for $24 each, at narscosmetics.com.