Bionic Mascara by Smashbox Cosmetics is the first ionic mascara for longer, stronger, and more voluminous super-power lashes.

How does it work (bit technical but nevertheless fascinating): the main ingredient in Bionic is a chain molecule with a positive charge that together with the friction caused by sweeping the mascara which produces negative charge, create dramatic lashes that last all day.

Other ingredients include: aloe, wheat protein, silk, and olive oil. The new Bionic Mascara by Smashbox Cosmetics is also water-resistant, $19.