For SS 2013, rag & bone returned to England to shoot Kate Moss in the Cotswolds. Photographed by Alasdair McLellan, the campaign captures Moss in Southrop, Gloucestershire. This rag & bone first look is SO me. Looks like I love wearing tailored inspired clothes with a hint of masculine, tom boyish. I am a big believer in the beauty of contrasting in this case feminine with masculine. The look: White Jefferson Blazer, White Winchester Shirt, White Betty Top, Black Moto Pant, Black Fender Platforms.
“We shot our first campaign on a deserted North London street so thought it would be an interesting contrast to follow up in a remote English village, which Kate happens to have an affinity for. It was also a fun play on our British heritage.” — Marcus Wainwright, Managing Partner.
SS 2013 is a continuation of the minimalistic concept of creating unique, stripped back imagery.
“The spirit of the images is definitely consistent with the first campaign. We got lucky with the natural light on the day and captured some cool, natural smiling shots of Kate in her home environment.” — David Neville, Managing Partner.
The campaign is produced by Laird+Partners. The print campaign will run in spring issues such as select international Vogues, Vanity Fair, The Paris Review and Self Service and will also be supported by outdoor advertising, including a billboard in LA and wild postings in NYC.