Shu Uemura Basic Mascara was named the Best Mascara for Day by Allure magazine’s Best Of Beauty in 2005. Shu Uemura Basic Mascara is so great because it is waterproof and is so light in weight.  Shu Uemura’s signature product will keep your lashes perfectly curled throughout the day and you can even retouch without clumps. This mascara comes in two shades:  Black and Brown.  Cost:  $27.