Live today, TRESemmé is the first brand to use a new YouTube channel gadget that will enable consumers to connect directly with retailers throughout the entire YouTube experience, forever changing the way brands do business with consumers on the video sharing site.

TRESemme

People are using YouTube not just for entertainment, but to learn a new skill, find more information, and shop for products. There is a growing interest for “hair how to” videos on YouTube with millions of users seeking out hair tutorial videos, tips and tricks, and interviews with trendsetters, industry professionals and their fellow consumers. This new channel gadget will enable shoppers to seamlessly move from browsing how-to videos and featured products to finding which retailers carry them, check availability, compare prices and make a purchase – all with fewer clicks than ever before.

The TRESemmé YouTube page has already generated more than 2.7 million views, and through this newly designed channel, TRESemmé can also now connect these consumers with the products they’re watching in the demo videos in a faster more efficient way, shortening the shopping journey. Check it out for yourself here: http://www.youtube.com/user/TRESEMME