The 2010 Fashion’s Night Out PSA (public service announcement) launched on Wednesday, August 25th, 2010. WATCH!
Fourteen of the industry’s top models including Chanel Iman, Liya Kebebe, Doutzen Kroes, Karolina Kurkova, Sasha Pivovarova and Stella Tennant among others (full list below) appear in a new public service announcement supporting Fashion’s Night Out. Vogue Contributing Editor Tabitha Simmons combined fall’s hottest trends with items from the official Fashion’s Night Out collection. Filmed and directed by famed fashion photographer Peter Lindbergh in neighborhoods throughout New York City, the PSA will run on TV, online and in New York City taxi cabs leading up to the one-night-only worldwide event on September 10, 2010.
The official Fashion’s Night Out collection t-shirts, tank tops, and hoodies are now available online and at select retailers nationwide, with 40% of proceeds from sales to benefit the The New York City AIDS Fund in The New York Community Trust.
For more information, please visit www.fashionsnightout.com.
Fashion’s Night Out 2010 – PSA Credits
Abbey Lee Kershaw
Director/Photographer: Peter Lindbergh
Executive Creative Director: Trey Laird, Laird+Partners
Stylist: Tabitha Simmons, contributing editor, Vogue
Hair: Jimmy Paul
Make-Up: Stephane Marais
Creative Director: Hans Dorsinville
Art Director Jeff Salcito
DP: Theo Stanley
Production: North Six, NY
Executive Producer: Oliver Hicks