New York Fashion Week SS 2011. Designer: Erin Fetherston. Hair by Odile Gilbert for Moroccanoil.

The Designs: Erin Fetherston’s Spring 2011 collection is a celebration of wanderlust. Inspired by the woman who seeks the exotic and unique, Fetherston channels the passion of the tropics and the romance of the desert in a modern eclectic mix for spring.

Traditional safari details inspire sharp feminine sportswear rendered in rich cotton twill and delicate eyelash lace. Pale cotton voiles, shimmering silk jacquards, and heathered linen combine to create chic day dresses and tailored separates. For evening, the Erin Fetherston woman emerges as a nocturnal bird of paradise in vibrantly hued variations on the designer’s cocktail signatures.

The Hair Look

“I wanted to create an exotic look that had the mood of a woman on a tropical holiday, ready to explore something new after a morning on the beach,” said hair stylist Odile Gilbert. “Her hair looks natural, healthy, straight and clean – but I’ve given it a bit of subtle drama, with texture only on the top of the hair and back from the face. The rest of the strands fall free. The texture was inspired by markings on tropical leaves. It’s relaxed yet sophisticated, perfect for a casual day or a dressed summer night.

How To Create Looks

Odile Gilbert

Odile first blow-dried hair straight using argan-oil infused Moroccanoil Treatment or Moroccanoil Light (for fine or light colored hair) to protect and prepare the hair for smoothing with a flat iron.

After creating a deep side part, Odile lightly moistened top of hair from forehead back to crown and applied Moroccanoil Hydrating Styling Cream and separated hair a bit with fingers. She then sprayed Moroccanoil Luminous Hairspray only several inches away from the hair and further separated strands with a comb for a striated tropical effect. She then blow-dried the shaped texture, and sprayed a final light misting of Moroccanoil Luminous Hairspray from a distance to hold the look.

To finish Odile brushed the rest of the hair, from back of crown to the ends, letting it fall naturally, then tucked the hair behind the ears.

Moroccanoil products used to achieve the Erin Fetherston Spring 2011 collection’s runway hairstyles:

Moroccanoil Treatment, a proprietary argan oil-infused formula, is exclusively designed to give hair a natural-looking silky, lustrous shine and a frizz- and static-free finish. It strengthens, conditions and revitalizes hair while significantly reducing drying time. (100ml / $40.80)

Moroccanoil Light provides the same transformative benefits as the original Moroccanoil Treatment, but in a lighter consistency, specially formulated for fine and fair colored hair. (100ml / $40.80)

Moroccanoil Hydrating Styling Cream This proprietary argan oil-infused formula gives beautifully hydrating and natural-looking hold while eliminating frizz, and adding definition and shine. (300ml / $31.80)

Moroccanoil® Luminous Hairspray is argan oil-infused for lasting, healthy and natural-looking hold with shine. (330ml / $21.00)