Tommy Hilfiger Announces “The Ultimate Tailgate,” Its Fall 2010 Global Advertising Campaign. The “Hilfiger’s” visited the US Open last night to catch the Rafael Nadal vs. Fernando Verdasco match.

The campaign unfolded during a classic American sporting event where the Hilfigers gathered prior to a game. In true American tradition, their trunks we’re opened, blankets unfurl, picnics appear and the ultimate tailgate party commences. The energy of the campaign is lively and fun, and sets the scene for the Fall ’10 collection to take to the stage.

The preppy with a pop Fall ’10 sportswear collection stars Noah Mills with Iselin Steiro and Jaquelyn Jablonski and also features Andre Douglas, Bernard Fouquet, Chloe Blackshire, Eric Fry Halperin, Gracie Carvalho, Heloise Guerin, Julia Hafstrom, Lea Sorensen, Luis Borges, Max Motta, Max Rogers, Sam Way, and two Basset Hounds named Morgan IV and V. Hair by Eugene Souleiman; make-up, Mark Carrasquillo; prop styling, Piers Hanmer.

The Fall 2010 campaign is designed to be the first installment in an ongoing portrayal of the family’s traditions, travels, and adventures. “We wanted to develop something unique for the brand that captured a strong sense of iconic prep, style and flair, but with a looseness, quirkiness, and touch of humor that only the Hilfiger brand can bring to the classics,” explains Trey Laird, CEO & Executive Creative Director of Laird + Partners.

The Ultimate Tailgate broke worldwide in Fall 2010 online and print in key fashion publications such as Vogue, GQ, Vanity Fair, Harper’s Bazaar, as well as outdoor campaigns in key European cities such as Amsterdam, Brussels and Zurich. The campaign will be supported by an increased multi-page global advertising spend including multi-page units and a focus on online outlets.

The campaign will be featured on tommy.com, where users can visit to “Meet the Hilfigers.” Not only is each “family member” profiled, but there is access to behind-the-scenes footage of the photo shoot. Additionally, Tommy Hilfiger will debut the Ultimate Preppy radio station on Pandora, featuring a play list that reflects the campaign’s all-American inspiration.

Tommy Hilfiger, a wholly owned subsidiary of Phillips-Van Heusen Corporation announced The Ultimate Tailgate as its Fall 2010 Global Advertising Campaign and new creative direction supported by an increased global advertising spend.

Photographed by Craig McDean, styled by Karl Templer and directed by Laird + Partners, the brand’s new creative agency, the campaign introduces “The Hilfigers” to the world- eclectic characters that make up an unexpected all-American family.