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Heidi Klum celebrated the launch of her versatile active wear collection perfect for modern women on-the-go called Heidi Klum for New Balance sold exclusively on Amazon as of October 7th, 2010,  in the United States.

Like the upcoming ad campaign for the collection, Klum conceptualized the launch event with trampolines – a fun symbol of energy and activity. “We have one in our backyard and my kids love it, so I spend a lot of time on it myself!”