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NEW YORK, NY FEBRUARY 9, 2011 – NARS Cosmetics, Inc. announced today the unveiling of its first flagship boutique in New York City’s famed West Village. Located at 413 Bleecker Street, the 525 square-foot space boasts a design conceived by Founder and Creative Director François Nars and long-time artistic collaborator and friend Fabien Baron, of Baron & Baron.

François Nars and CEO, Louis Desazars, along with an intimate gathering of close friends of the brand, convened for the celebratory ribbon cutting to signify the official opening of the boutique. The flagship location, created as a unique destination where artistry can be cultivated and consumers educated, will be officially open to the public on February 10, 2011.