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Burberry CEO Christopher Bailey Discusses His New Role In October WIRED.

Burberry CEO Christopher Bailey In October WIRED | Photo Credit Credit: Joe Pugliese / WIRED

On his transition from Creative Director to CEO… “Angela and I always worked in partnership, and our team is still here. I have always moved from one project to another, whether it be architecture, technology, or design. My new role just involves a broader audience— investors, analysts, and others. I took on this role because design and creativity are Burberry’s soul. That’s always been my approach.”