All Posts Tagged With: "Youth Dew perfume"

Bit of nostalgia. The First American Scent to Revolutionize an Industry Celebrates 60 Years with New Limited-Edition Bottle. “I created Youth-Dew as the first bath oil to double as a skin perfume. I knew that would appeal to women. And it suits my ‘philosophy’ of fragrance, as well: magnificent scents should not be doled out stingily, but like love, be given abundantly.” — Estée Lauder

Estée Lauder Celebrates 60 Years of Youth Dew

In 1953, Estée Lauder’s introduction of Youth-Dew bath oil took the fragrance industry by storm – heralding revolutionary changes that continue to resonate today. Often described as one of the sexiest fragrances ever created, this voluptuously provocative Oriental fragrance was a true departure from the norm of the day. It re- wrote the way in which perfumers created and distributed their fragrances and forever altered how women perceived, acquired and enjoyed scent.