This spring, CARGO provides even more tools to help you look flawless and natural in any light. Introducing CARGO blu_ray Lip Gloss with new Timestrip technology; new shades of blu_ray Pressed Powder; blu_ray Bronzer; and an amazing value set: the blu_ray Essentials Kit.

“The revolutionary blu_ray line was originally designed for high definition filming,” notes CARGO Cosmetics Founder CEO Hana Zalzal, “The biggest challenge was creating make-up that looks perfectly natural. The make-up had to disappear under the scrutiny of high definition.”

blu_ray’s revolutionary ingredients, such as photochromatic pigments and optical blurring, set it apart from other products currently on the market and create a flawless, perfectly natural finish.

Now, due to popular demand from professional make-up artists and women everywhere, blu_ray is expanding once again! This latest line extension provides you with more must-have basics to enhance your daily routine. The blu_ray collection now includes:

blu_ray Lip Gloss with NEW Timestrip technology — $24
Developed for high-definition filming, blu_ray Lip Gloss provides fuller, smoother looking lips. The innovative formula contains hyaluronic acid spheres and a peptide chain to plump lips and reduce fine lines. blu_ray Lip Gloss also improves lip elasticity, comfort and hydration. Transparent pearl pigments ensure an even color payoff.

CARGO has now enhanced blu_ray Lip Gloss with new Timestrip technology, a groundbreaking system which ensures that you use your Lip Gloss only as long as it remains fresh and effective. To activate, just insert the strip into the cap of the gloss. The Timestrip window will start turning red, indicating the passage of time. When nine months have gone by and the entire window is red, you know it is time to throw out your gloss. blu_ray Lip Gloss with Timestrip technology is available in seven luscious colors:

• Belize – Warm Sunny Pink
• Panama – Muted Raspberry
• Halifax – Palest Peach Blush
• Bogota – Rich Red Plum
• Vermont – Golden Café Latte
• Laredo – Shimmering Nude
• Montego – Classic Rose

blu_ray Pressed Powder (NEW shades) — $30
blu_ray Pressed Powder’s photochromatic pigments automatically color correct make-up, so that color stays consistent in all types of lighting. Its ultra-fine particles fill in fine lines, while micronized light diffusers reflect light randomly to camouflage imperfections. The result: great coverage that looks completely natural, day in and day out.

blu_ray Bronzer — $30
A matte bronzer that looks incredibly natural, without any shine or shimmer. This high-technology Bronzer contains photochromatic pigments to automatically color correct make-up so that color stays consistent in all types of lighting. The ultra-fine optical blurring pigments randomly scatter light to camouflage imperfections. The result is a natural-looking matte glow that is never orange or streaky.

blu_ray Essentials Kit — $49 (a regular retail value of $110!)
A collection of everything you need for natural, picture-perfect beauty in a flash. The blu_ray Essentials Kit contains four must-haves for your real-life close-ups:

blu_ray Mascara
Under the magnifying glass of high-definition, CARGO’s blu_ray Mascara lengthens, curls, defines and separates lashes. blu_ray Mascara creates lashes that are full and long, yet look perfectly natural. The special comb applicator guarantees that you won’t miss a single lash in those hard-to-reach areas.

blu_ray Blush/Highlighter in Peach
The ultimate blush and highlighter in one! This universally flattering shade is perfect for spring. blu_ray Blush/Highlighter has photochromatic pigments that adjust to ambient lighting to provide a natural finish, day or night. For perfectly glowing skin, the irregular particle size diffuses light and creates an optical blurring that imparts a softer, more refined complexion. Micro-fine particles fill in fine lines. btw- I LOVE this blush, one of the best blushes I’ve tried.

The latest from the blu_ray collection will be available February 2009 in Sephora stores and at Sephora.com.