Milan Fashion Week SS 2011. Designer: Alberta Ferretti. Hairstyle by Guido, Redken Creative Consultant.

“Alberta Ferretti is a show that women always look forward to because the fashion is very feminine – the kind of clothes any woman would want to wear. To complement the easiness on the runway, I created natural bohemian hair, yet still keeping each woman unique by simply enhancing her natural texture.” – Guido, Redken Creative Consultant

The hairstyle for the Alberta Ferretti’s Spring/Summer 2011 Collection was inspired by a rock and roll vibe – very Bohemian with matte, natural textured. The collection features very long, flowing feminine dresses with a “hippie” feel, so the hair really complements the clothes rather than contrasting it.

How to create the look:

1. Apply a generous amount of velvet gelatine 07 cushioning blow dry gel in your hands and work into damp hair, applying it by scrunching it in sections concentrating at the roots to bring out the natural texture.

2. Finger dry hair with a blow dryer, scrunching sections towards the scalp and lightly twist pieces away from the face.

3. Before going on the runway or out on the town, rough up the texture with your hands just a bit, but not touching it too much to keep the matte texture.

* Photos by Matt Lever