Lancôme’s Fall 2010 color collection has finally landed. Confident, avant-garde and extraordinarily chic, the collection, French Coquettes, captures the spirit of the modern woman at the start of the 20th century. Dreamed up by artistic director Aaron De Mey, the collection harks to signature hallmarks of French glamour. From the opulence of the Belle Époque to the bohemian decadence of Montmartre, the collection’s palette of deep plums, shimmering charcoals and sophisticated nudes are sure to inspire.
Beloved Lancôme spokesmodels Daria Werbowy and Elettra Wiedemann make their first joint appearance in the ad campaign, shot by Mario Testino.
The collection’s star products include La Rose Deco, a multi-color powder compact for subtle radiance
Ombre Magnétique, a gel-like shimmery eye shadow that can go on lightly for a touch of shimmer or heavier for full-on drama
…and Le Vernis Nail Trio “Kissed By Paris,” a set of three mini polishes.
You can view the entire collection HERE!
With the exception of Ombre Magnétique, the fall collection is available on lancome.com now, with a national launch scheduled for August 2010. (You can get on the Ombre Magnétique waiting list now, with orders shipping on August 15th. The amazing texture of this eye shadow is worth the wait, so we hear.)
Stay tuned for an exclusive backstage pictures that illustrate how Lancôme used the collection during the Fall 2010 shows.