Coty Beauty presents McGraw Southern Blend – a fragrance with Southern charm.
Tim McGraw Unveils Southern Blend: The new men’s fragrance available in August 2009. Southern Blend by Tim McGraw is McGraw’s second fragrance. Following the overwhelming success of McGraw’s first fragrance, McGraw by Tim McGraw, Southern Blend is a fresh, modern scent that draws its inspiration from the man surrounded by his natural elements, his home, and portrays the true masculinity of the modern man.
“Southern Blend depicts the essence of the Southern man – charming and strong, yet at the same time, sexy and rough around the edges. Who better than the modern country icon, Tim McGraw, to represent this bold new fragrance. We are very excited to introduce Southern Blend to consumers and hope they enjoy this savory new addition to the McGraw franchise,” says Steve Mormoris, Senior Vice President Global Marketing Coty Beauty.
Southern Blend embodies Tim McGraw’s genuine American spirit and pays homage to his deeply-rooted Southern values. Created by perfumer Richard Herpin, Southern Blend is multifaceted, modern and smooth…depicting the fresh energetic vibe that is Tim McGraw.
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The fragrance opens with a vibrant burst of grapefruit, star anise, and bergamot. The mid notes of lavender, violet leaves and whiskey accord, add warmth to capture the more relaxed side of Tim McGraw. The rich, earthy and woody base notes of vetiver, fresh amber, and tobacco, an ingredient indigenous to the South, exudes strength and substance. All of these luxurious ingredients come together to create the ideal fragrance for the true Southern gentleman.
The Southern Blend bottle maintains the unique rectangular shape and premium identity using gold tones in the cap along with a whiskey-inspired juice color. The carton uses rich natural textures, such as wood, cork patterns and brown earth tones with a hint of green as cues of the Southern lifestyle. The paper-inspired label gives it an authentic touch and accent along with the embossed gold guitar pick, similar to the original McGraw fragrance.
The print advertising campaign, shot by renowned photographer Michel Comte, features Tim McGraw, relaxing on his porch, enjoying the southern air. It is a lifestyle portrait of a man at ease in his natural environment-his home.
McGraw by Tim McGraw Southern Blend Collection:
0.5 oz / 15ml EDT $17.00*
1.0 oz / 30ml EDT $23.00*
1.7 oz / 50ml EDT $30.00*
* All prices suggested retail