Grayce by Molly Sims the Collection Launches at Henri Bendel

Molly Sims hosted a cocktail party on Tuesday night, March 23rd, 2010, to celebrate the launch of her new jewelry collection, Grayce by Molly Sims the Collection at Henri Bendel. The collection consists of necklaces, earrings, rings and bracelets ranging in price from $75-$250.

Grayce by Molly Sims the Collection premiered March 23rd at Henri Bendel Street of Shops, a pop-up shop in one of the flagship’s iconic Fifth Avenue windows. The space is designed as a glimpse into Molly’s life as a designer and a creative designer. Molly’s inspiration board is featured as a central décor element. Customers have the opportunity to style the jewelry by mixing and layering different pieces – just like Molly does.

True to her personality and style, Grayce by Molly Sims the Collection is imbued with retro touches, understated glamour and approachable femininity. Inspirations include the effortless style of icons like Jackie Kennedy, Audrey Hepburn and Brigitte Bardot, 1920’s art deco architecture and the sexy sophistication of the 1960’s. Molly’s extensive travels and experiences around the world as well as her friends and family are also key influences. The campaign was shot by Golden Globe nominated actor Aaron Eckhart.

In honor of Molly SVEDKA Vodka served their futuristic signature cocktail, the HOT_BOT.

Henri Bendel is located at 712 Fifth Avenue at 56th Street New York City

Visit the Grayce by Molly Sims official website at for more details.

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