Gucci Cosmetics, the ultimate accessory for the Gucci woman, debuts with a compelling print and digital campaign entitled “Stolen Moments”. The new campaign captures its star, Charlotte Casiraghi, in a series of intimate and evocative scenes. The result is a sensual glimpse into the remarkable world of the modern Gucci woman.
Photographers Mert Alas & Marcus Piggot captured the mesmerizing images of Charlotte Casiraghi for print, while Fabien Baron and Darius Khondji created a sense of intrigue and elegance for the digital campaign film.
Shot inside an opulent hotel suite, the film starts with Miss Casiraghi applying make-up as she prepares for a glamorous evening out. Evocative and sensual, the scene is then intercut with voyeur style images. For the film, Miss Casiraghi wore a gold Gucci gown along with signature product from Gucci Cosmetics, including Audacious Color-Intense Lipstick in Iconic Red, Magnetic Color Shadow Mono in Iconic Gold and Opulent Volume Mascara in Iconic Black.
For professional guidance and inspiration on the development of the new cosmetic collection, Gucci creative director Frida Giannini worked closely with Pat McGrath, the force behind Gucci’s fashion show make-up looks for over a decade. In her role as Gucci Cosmetics Artistic Director, McGrath helped create the line’s rich colors and advanced formulations, and directed Miss Casiraghi’s make-up for the campaign.