Hourglass Cosmetics 2017. Precision color meets luxurious hydration with the Hourglass Cosmetics GIRL Lip Stylo, which features the color intensity of a lipstick fused with a luxurious blend of shea butter, jojoba, mimosa and sunflower seed for the appearance of softer, fuller lips. The precision tip allows for easy and precise application throughout the day without the need for sharpening, perfect when you’re on the go! GIRL Lip Stylo is available is 20 shades and retails for $32.
And, Hourglass Cosmetics has a social media campaign tied to the launch of GIRL. With the intention of spreading positivity, #GIRLFORGOOD encourages everyone to celebrate and inspire each other through the use of the GIRL image generator at www.girlforgood.com. Users can create and share a photo of themselves or a friend, using one of the 20 shade names.
Lastly, Hourglass Cosmetics announces 90s supermodel Jenny Shimizu as the face of GIRL. As one of the first models to challenge the traditional rules of gender, race and age, Jenny brings the campaign to life.