La Mer introduces The Hydrating Infusion which will be Available in September at select Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman and www.lamer.com.

Over forty years ago, aerospace physicist Dr. Max Huber envisioned harnessing the energy of the sea to create a miracle. Today, looking to the sea as a source of life and inspiration, The Max Huber Research Labs have created a next-generation infusion – The Hydrating Infusion. With nourishing vitamins and essential minerals, this high-potency treatment pre-wets the skin to receive and maximize the transformational benefits of Crème de la Mer.

A cascade of hydration saturates the skin as The Hydrating Infusion’s serum-like texture transforms into a watery fluid upon application. An interactive gel network suspends the vital ingredients in the formula and releases them on demand. Activated by the skin’s pH and temperature, this smart gel responds by giving the skin the hydration and nutrients that it needs.

“We discovered that if the skin is too dry, the moisture barrier becomes over-taxed, creating a parched condition that makes it even more difficult for skin to absorb the hydration that it needs,” says Loretta Miraglia, Senior Vice President, Product Development and Innovation, The Max Huber Research Labs. “Like a pre-dampening a sponge, The Hydrating Infusion gives the skin an initial burst of hydration in a form that it can readily absorb, preparing it to fully receive the benefits of the Moisturizing Crème. By doing so, it helps skin to maintain optimum moisture levels and regain a healthy center.”

Once optimal moisture levels have been achieved, Hydrating Sea Ferments provide additional sustenance for the skin. Nutrient-filled sea plants from Japan, Indonesia, France and the United States go through an elaborate bio-fermentation process to help these ingredients realize their fullest potential and create a moisturizing ferment. The Hydrating Infusion also incorporates a ferment made from mariponic algae that are grown in a carefully controlled salt-water environment at the Marine Biological Labs in Woods Hole, Massachusetts. Efficiently delivered, the Hydrating Sea Ferments infuse the skin with untold energy, awakening a healthy, resilient appearance. La Mer’s exclusive Deconstructed Waters- a targeted delivery system – further enhance this already extraordinary activity.

The Hydrating Infusion also incorporates naturally occurring minerals from the sea floor such as iron, manganese and copper to help skin stimulate collagen synthesis and keep it looking vibrant. Vitamins C, B5, B12 and Magnesium provide further replenishment as they fortify the skin’s outer layer. Magnetized tourmaline gives an added boost to all of these powerful ingredients. Skin is strengthened, helping insulate it against future moisture loss.

Using The Hydrating Infusion in tandem with Crème de la Mer, the visible signs of aging are reversed. Skin becomes softer, firmer, looks virtually creaseless. After cleansing, sweep gently over the face and neck with fingertips. Use twice a day for optimal skin conditioning, and always follow with Crème de la Mer. A glowing appearance is revealed as skin’s look and feel takes on a healthy new life.

The Hydrating Infusion Suggested Retail Price: $95.