Lancôme’s Ôscillation Vibrating Powermascara received a 2009 Cosmetic Executive Women (CEW) Beauty Insider’s Choice Award this past Friday in the Prestige Makeup Eye Product category.

The CEW Beauty Insider’s Choice Awards are held each year and winners are determined by members who vote on the industry’s top products that have been deemed the most innovative in their cosmetic category.

About Lancôme Ôscillation Vibrating Powermascara: Ôscillation, the brand’s first vibrating mascara, is a battery-operated mascara that mimics and perfects the zig-zag motion many women and makeup artists use to apply mascara. The vibrations, or micro-oscillations as they are called, are barely perceptible when holding the wand and feel like a subtle massaging motion when held against the lashes. The wand produces 7,000 micro-oscillations per second. This buzz-worthy product generated waiting lists of over 30,000 beauty arbiters before its launch and remains a best-seller today.

How To apply Lancôme Ôscillation Vibrating Powermascara: Hold the brush to your lashes and press the button on the wand to activate the oscillation action. The key to the perfect application is to move the brush in a straight, steady and slow manner. Repeat as necessary.

Lancôme is the Number One luxury mascara brand worldwide.

WHERE TO BUY: Ôscillation can be found at all Lancôme counters across the country and on lancome-usa.com. Suggested retail price is $34.