LAVANILA Laboratories The Healthy Baby Collection

Committed to creating the world’s healthiest baby care products, LAVANILA Laboratories proudly announces the birth of its newest addition: The Healthy Baby Collection. Launching exclusively in Sephora stores nationwide, this luxurious line will be the only in-store baby collection carried by the prestige beauty leader.

To celebrate the launch of the Healthy Baby collection, LAVANILA is teaming up with Sephora on a nationwide search to find the new face of their healthy baby collection. The Happy, Healthy Baby Search will run from May 11th, 201, to June 1st, 2010, and will be open to children 6 months to 4 years old.

To kick off the search, LAVANILA will hold an open casting call in New York City at the Sephora Fifth Avenue store 597 5th Avenue (Between 48th and 49th Streets). Parents are encouraged to bring their babies to the store from 2pm to 6pm on Friday, May 14th, 2010, to meet the judges, get their babies’ entry photo taken and receive samples of the new Healthy Baby Collection. The first 50 parents to attend the casting call will receive a Sephora gift card with a mystery value worth up to $100.

Parents outside of the New York City area are invited to enter the contest at from May 11th to June 1st.

The grand prize winner will receive: an opportunity to be face of LAVANILA BABY, a three day/two night trip for mommy and baby to New York City, a professional photo shoot, two keepsake photos from the photo shoot, the entire Healthy Baby Collection and a $500 Sephora gift card. Two runners-up will also receive the entire LAVANILA Healthy Baby Collection and a $300 Sephora gift card.

No purchase necessary to enter.

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