Women everywhere are falling in love with the naturally glamorous look of rich, brown hair and the world of fashion has taken notice. Féria Multi-Faceted Shimmering Colour, L’Oréal Paris’ haircolor collection on the cutting edge of fashion and style, introduces Féria Tortoiseshell Browns, a new collection of brilliant brown shades inspired by the captivating multi-tones found in tortoiseshell patterns.

The Tortoiseshell Browns collection provides the same Silk & Shimmer Deep Conditioning Technology
with conditioning polymers that are built directly into the dye, so hair is indulged with a rich conditioning
treatment during the coloring process.

L’Oréal Paris Féria Multi-Faceted Shimmering Colour Tortoiseshell Browns collection is available February 2009 at www.lorealparis.com  and chain, drug, food, and mass-market retailers nationwide for a suggested retail price of $9.99 for one application.