Moroccanoil Treatment wins Stylist Choice Award for “Favorite Product You Can’t Live Without.” Fifth Consecutive Win.
Wins Stylist Choice Award
Moroccanoil, the originator and leader in luxury, professional argan oil-infused products for hair has once again won the coveted Stylist Choice Award in the influential “Favorite Product You Can’t Live Without” category. This is the fifth annual win for the breakthrough Moroccanoil® Treatment formulation that created a new oil treatment category for hair within the beauty industry.
The gala event was presented and hosted by behindthechair.com, and was sponsored by the professional hair industry’s leading manufacturers. Over 3,000 top CEO’s and senior executives, VIP guests, artistic directors and leading stylists from around the nation attended the event during America’s Beauty Show in Chicago.
“We are especially honored to receive this award for the fifth year in a row, since it expresses the voice and experience of professional stylists. It’s truly gratifying to receive this global vote of approval from hair stylists everywhere,” said Antonio Corral Calero, Moroccanoil Artistic Director.
According to Mary Rector Gable, President, behindthechair.com, “We’ve been watching Moroccanoil since its debut and it remains one of the hottest lines ever launched in our industry.”
Behindthechair.com is home to the world’s largest and most influential online community serving the salon industry with nearly a million visitors every month. The annual Stylist Choice Awards have become among the most important in the industry.
Since its introduction over six years ago, Moroccanoil has become a runaway hit among fashion and beauty insiders, and has generated a cult following among editorial, fashion, celebrity, film and television stylists and their A-list celebrity clients.
Moroccanoil Treatment is a remarkable, instantly-absorbed argan oil-infused formula, found in the kits of virtually every major celebrity, runway, and editorial stylist. Exclusively designed to give hair a natural-looking silky, lustrous shine and a frizz and static-free finish, it strengthens, conditions and revitalizes hair, while speeding drying time. (MSRP: $43.00 / 3.4 fl. oz.)