Got curly hair? Paul Mitchell calling all boys & girls to bring your curls to life! In other words, no matter what type of curls you have, don’t be afraid to play with them, show them off, rock them, own them. Did you know that back in the day I think 70s and 80s soccer players in England paid an arm an a leg to get a perm, ha! Curls meant glamour. Well, if you are naturally curly all you need is Paul Mitchell curls hair products and you are done. Consider yourself lucky.
HOW TO ROCK YOUR CURLS & WIN
Simply Upload a picture with your own short curl confession on the Truth About Curls Facebook app using the hashtag #curlconfession at facebook.com/PaulMitchellHairCare On November 15th, Paul Mitchell will be lighting up New York and Los Angeles in a grand spectacle—a veritable explosion of your face—live streamed for the world to see. This dramatic fusion of guerrilla marketing and cutting-edge digital technology will be the ultimate celebration for The Truth About Curls. Who doesn’t want the thrill of 24 hours of fame with your face projected on the hippest locales in New York and LA?
All you have to do is submit your confession on Facebook, or post your #curlconfession via Twitter or Instagram anytime before 11:59EST on 11/14. If you can’t be there to see it in person, projections will be streamed live, starting at 5pm EST on 11/15 for the NYC spectacle, and 5pm PST for the sister event in LA. (Mock up attached)
To check out the projections in person, locations will be provided on the JPMS Facebook page. People that see the projections in person will also be able to scan a QR code to enter for a chance to win. Wow.
Oh, and by the way, they’re also giving away some product: Paul Mitchell is giving away the entire full-sized Curls product line weekly to their favorite curl confessions. After submitting on Facebook, simply enter your information for a chance to WIN.
Paul Mitchell Full Circle Leave-In Treatment features
Hydrates, detangles and tames frizz. A smoothing, detangling lightweight conditioner helps replenish every curl. Creamy formula creates a silky smooth surface.
The complete Paul Mitchell Curls hair care collection includes:
Twirl Around CRUNCH-FREE CURL DEFINER
Ultimate Wave BEACHY TEXTURE CREAM-GEL
WHERE TO BUY PAUL MITCHELL
Use the “Find a Salon” locator tool to find a location near you to buy.
Follow Paul Mitchell on Twitter @PaulMitchellUS use hashtag #CURLCONFESSION
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