Redken For Men high rise hard wax is a classic styling wax that gives maximum control to create long-lasting, dangerously high styles that defies gravity with a natural, humidity resistant finish. Suitable for all hair types.

I’ve used Redken For Men high rise hard wax on my hubby today, and it worked wonders on his very thick hair. It made his hair very moldable and added great definition and shine. Hair remained soft to touch. And the minty smell is amazing! Definitely a keeper for my hubby, he thinks he looks funky now:)

How to apply: Apply a small amount into palms and emulsify well by rubbing palms together. Drag fingers and palms through dry towel-dried hair and style as desired.

Trend Watch: At the Spring 2010 Men’s Fashion Week, stand up texture and added height were seen at shows like Bottega Veneta and Prada. 

Expert Tips: “The male clients I see usually prefer to keep their look professional during the day, and after work they enjoy letting loose and displaying their own creative style,” says Jenny Balding, Redken For Men Consultant. “That’s where Redken For Men high rise hard wax comes in. Creative high-fashion looks are easy to style with high rise while providing a long-lasting hold. I also love that like other Redken For Men products, high rise is formulated with protein to maintain thickness and build strength, which ultimately helps prevent breakage and loss of hair. This is a point my male clients are always thrilled to hear about.”

Available: October 2009 at redken.com for salons