Via: Redken. February 2017 (NEW YORK) – Today, smart technology can be found everywhere, from your phone, to your car and in almost every corner of your home. We have smart showerheads that filter your chlorinated city water, smart toothbrushes that buzz away plaque, smart makeup that autocorrects to match your skin tone, and smart facial brushes that remove every trace of longwear makeup. Now, with Redken’s latest product innovation, haircare gets smart too.

Redken Haircare Renovation. Upgrade to smart haircare.

As the leader in protein science and the first to introduce haircare solutions customized for the consumer through problem-solution, Redken is proud to now introduce the next generation in haircare innovation by taking customization to the next level with Smart haircare.

Hair has different needs at different levels of the hair – from the root to the core to the tip. Now for the first time, Redken addresses each of these needs with super targeted, customized technology. Introducing the NEW RCT PROTEIN COMPLEX: a smart, multi-targeted delivery system that has 3 proteins that attract to where the hair needs them most, delivering custom nourishment to the root, the core and the tip.

Now upgraded in its best-selling ranges – All Soft, Color Extend Magnetics and Extreme, the brand is also launching a new breakthrough innovation, the first in haircare, with new Mega Mask in each collection to complete each of your haircare routines. New Mega Mask features a dual chamber design with 2 different formulas that combine during application to create the ultimate “multi-mask” experience, and offers intense customized care that lasts through 3 washes. The secret? Combining the deep conditioning of a mask with the long-lasting benefits of an extender.

“Not a single client’s hair is exactly alike. With today’s environmental aggressors, coupled with constant styling, I’m constantly recommending different hair regimens to my clients in the chair. New Smart Haircare takes some of the guesswork out of tired, lackluster strands. I’m so proud to use these products on my clients, and again, seeing Redken at the forefront of haircare innovation,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. “I’ve always been a huge fan of these three haircare lines and I am so glad to see an upgraded technology within these three formulas: it proves that you really can innovate on perfection!”

Please find more details on the Renovation below.
*Note: all products Redken’s exclusive RCT Protein Complex.

NEW ALL SOFT FOR 15X MORE CONDITIONING *with system of shampoo, conditioner and mega mask vs. a non-conditioning shampoo
All Soft Shampoo ($16, 10.1oz) cleanses, restores and softens dry, brittle hair. The omega-6 enriched argan oil formulas nourish for intense softness. Hair is silky soft with increased manageability, suppleness and shine.

All Soft Conditioner ($17, 8.5oz) detangles, conditions and softens dry, brittle hair. The omega-6 enriched argan oil formulas nourishes for intense softness. Hair is silky soft with increased manageability, suppleness and shine.

NEW All Soft Mega Mask ($29, 6.8oz) – just 3 minutes a week will seal in benefits up to 3 washes! This mask is a deep treatment & care extender for dry/brittle hair. Dual chamber design with 2 formulas: a mask for deep, intense conditioning, and a care extender to extend benefits for 3 washes.

NEW EXTREME FOR 15X STRONGER HAIR *with use of extreme mega mask vs. non-conditioning shampoo

Extreme Shampoo ($19, 10.1oz) gently cleanses, strengthens and restores distressed hair.

Extreme Conditioner ($20, 8.5oz) detangles, strengthens & protects distressed hair leaving it supple and resilient. Hair is left healthy-looking.

NEW Extreme Mega Mask ($29, 6.8oz) just 3 minutes a week will seal in benefits up to 3 washes! This mask is a deep treatment & care extender for distressed hair. Dual chamber design with 2 formulas: a mask for deep, intense conditioning, and a care extender to extend benefits for 3 washes.

NEW COLOR EXTEND MAGNETICS MAINTAINS 4 WEEKS OF COLOR VIBRANCY AND RADIANCE

Color Extend Magnetics Shampoo ($19, 10.1oz) has a non-stripping, lightweight, gentle, sulfate-free conditioning cleanser formula that strengthens hair fiber from root to tip with soft, flexible results. Contains amino-ions to help seal in color.

Color Extend Magnetics Conditioner ($20, 8.5oz) features an easy detangling formula that leaves you with a softer, smoother, and more conditioned feel. Contains high levels of amino-ions to help seal in color. Sulfate-Free.

NEW Color Extend Magnetics Mega Mask ($29, 6.8oz) just 3 minutes a week will seal in benefits up to 3 washes! A deep treatment & care extender for color-treated hair. Dual chamber design with 2 formulas: a mask for deep, intense conditioning, and a care extender to extend benefits for 3 washes.

Launch: February 2017

Available: Visit Redken.com to find a salon, book your next appointment or buy genuine Redken products from your local salon.