Usher VIP: Be a leader and make an impact with a fresh and confident fragrance for men – the NEW Usher VIP.

Celebrities aren’t the only ones on the “VIP” list this fall because Usher is bringing his “tools of engagement” AKA his newest fragrance to the everyday man with Usher VIP. Designed with the ladies in mind, the fragrance captures the essence of masculinity, self-assurance and poise, confidence, sexy and stylish.

“I consider fragrance to be one of the most important tools of engagement for seduction. With Usher VIP I created a gentlemen’s scent, which would also appeal to women…VIP is a state of mind which is about what you do with that confidence and how you make an impact in the lives of those around you,” commented Usher.

Usher VIP (3.4 fl. oz. EDT Spray – $65.00; 1.7 oz – $50.00) is a sensual, aromatic scent based around nutmeg and a luxurious suede note. An ideal fragrance for daily use — it’s fresh, masculine, and confident. In addition to the Eau de Toilette, Usher VIP will also be available in a Shower Gel, which turns the everyday into the exceptional, an After Shave Soother, which conditions and calms the skin with rich shea butter and refreshing aloe and in a Deodorant which is an alcohol free solid stick with Vitamins A, C and E that glides on to keep skin fresh throughout the day.

Usher VIP is available from end of September 2009 at department stores nationwide. Suggested retail price for the 3.4 fl. oz. EDT Spray is $65.00 and the 1.7 fl. oz. is $50.00. e 6.7 fl. oz. Shower Gel is priced at $25.00, the 3.4 fl. oz. After Shave Soother at $40.00 and the 2.6 oz. Deodorant is $16.00.