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To celebrate 15 years of iconic beauty for his celebrated brand, Francois Nars launched the NARS 15X15 Project. The centerpiece of the project is the 15X15 book, featuring 15 celebrity portraits, each inspired by a NARS product shade and based on an iconic reference chosen by François (who personally did the makeup and photographed every portrait).

Marc Jacobs & Daphne Guinness

On November 12, 2009 at 8PM EST, the NARS 15X15 website (15X15Project.com) went live, making available for purchase the book and select individual portraits. 100% of the proceeds from the project will be distributed among the 15 charities chosen by the participating celebrities.

Grace Coddington and Marc Jacobs

Who was seen at the Launch of NARS 15X15: François Nars (NARS Founder and Creative Director), Marc Jacobs, Daphne Guinness, Olivier Theyskens, Tyson Ballou, Amanda Lepore, Dayle Haddon, Lisa Marie Smith (ALL 15X15 participants), Amber Valletta (NARS Spring/Summer 2010 Campaign model and 15X15 participant), Amy Sacco, Cassie, Simon Doonan, Fabiola Beracasa, Grace Coddington, Lorenzo Martone, Lydia Hearst (past NARS campaign model), Patrick Demarchelier, Russell Simmons, Waris Ahluwalia, Erin Fetherston, Phillip Lim, Heather Marks (NARS Fall/Holiday 2009 campaign model), Louise Pedersen (past NARS campaign model), Anja Rubik, Cecilia Mendez, Christina Kruse, Iris Strubegger, Jeisa Chiminazzo, Jenny Smizou, Julie Henderson, Katrin Thormann, Rianne Ten Haken, Rie Ramussen, Selita Ebanks, Tao Okamoto, Tori Praver, DJ Coleman and more.

Marc Jacobs, Lisa Marie Smith, Lorenzo Martone

Julie Henderson and Russell Simmons

Olivier Theyskens, Lydia Hearst, François Nars

Selita Ebanks

Erin Fetherston

Phillip Lim

Louis Desazars, Amber Valletta,  François Nars

Simon Doonan

Lorenzo Martone, Marc Jacobs, Lisa Marie Smith, François Nars

DJ Coleman

Tyson Ballou

Lorenzo Martone and Marc Jacobs

Daphne Guinness and Amanda Lepore