No Frizz by Living Proof the first anti-frizz technology developed in over 30 years launches on the QVC Beauty Newsmakers Special.

WHEN: Sunday October 12th
TIME: 4PM-7PM
WHERE: QVC

No Frizz is a revolutionary new hair care product containing a brand new molecule that does what silicones can’t: eliminate frizz by blocking out humidity.

No Frizz by Living Proof is the winner of Allure Magazine’s most coveted beauty honor: the ‘beauty breakthrough’ of 2008. Already an insider favorite to stylists and celebrities, No Frizz has not been available to the general public until now.

Nearly every anti-frizz product on the market today – there are more than 1,000 – treats frizz with silicone. Which doesn’t address the causes of frizz – it doesn’t prevent humidity from entering the hair shaft, and it doesn’t reduce the surface friction on hair. Rather, silicone works by weighing down hair with oil, ultimately allowing humidity to penetrate, leaving it limp and greasy.

Living Proof scientists led by MIT Institute Professor Dr. Robert Langer, apply advanced technology to solve the toughest beauty challenges.

No Frizz Products:
Living Proof recognizes that although many women suffer from frizz, it can’t all be treated in the same way so the company created products for three different hair types: fine to medium, medium to thick and thick to coarse. As women want styling choices all No Frizz products are available for straight making and curl controlling formulas.

Suggested Retail Price: $24 (4 oz. Cream; 3.4 oz. Spray)