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Dior Serum de Rouge is not a gloss, is not a lipstick: this is a Luminous Colour Lip Treatment. It moisturizes, smoothes and brings a youthful look to lips. Formulated like a skincare product, Sérum de Rouge targets lips on every level, from the surface to the epidermis and dermis and is the first lipstick to feature 10 times more active ingredients than a classic lipstick, including: concentrated vegetable butter for texture and softness, SPF 20 for environmental protection and Dior’s exclusive blend of active ingredients for hydration, firmness and volume.

This combination consists of vitamin A, mango butter, Centella Asiatica Extract to stimulate collagen synthesis, Ruscogenine to stimulate microcirculation and promote oxygenation and Commiphora Extract to stimulate adipocytes for improved texture and volume.

Available in eight shades:$32.00 
On-Counter: October 2009
Availability: Dior Beauty Counters Nationwide (except Sephora)