All Posts Tagged With: "David LaChapelle"

Kiehl’s Earth Day Project Shot by David LaChapelle

In honor of Earth Day, Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care is pleased to announce a Limited Edition Label Art series, where 100% of net profits up to $200,000 will benefit the Rainforest Alliance, dedicated to conserving biodiversity and ensuring sustainable livelihoods.

Julianne Moore

To commemorate the philanthropic success of “Friends of Kiehl’s” Earth Day 2009 – which raised $100,000 for WATERKEEPER ALLIANCE – the company is striving to double the donation by raising $200,000 for the Rainforest Alliance. To support the launch, celebrity photographer David LaChapelle captures each personality, Julianne Moore, Jeff Koons, Malia Jones, and Pharrell Williams in his/her unique style.

Staying true to Kiehl’s longstanding mission of supporting initiatives to help preserve and protect the environment, four “Friends of Kiehl’s” have created Limited Edition labels for 100% natural and ECOCERT- certified organic, Açaí Damage-Protecting Toning Mist.

Kiehl’s Açaí Damage-Protecting Toning Mist

Kiehl’s introduces a Limited Edition Celeb-Designed Label Art Series for their Açaí Damage-Protecting Toning Mist to benefit the Rainforest Alliance just in time for Earth Day.

Kiehl’s has long had a strong commitment to the environment—not only do they have an ongoing “Recycle and Be Rewarded” program in their free-standing stores, last year, they raised $100,000 for Waterkeeper Alliance in a charitable partnership with Adrian Grenier, Kelly Slater, Erykah Badu and Parsons The New School for Design.

L to R: Kiehl’s Açaí Damage-Protecting Toning Mist Limited Edition Celebrity Designed Labels: Jeff Koons, Pharrell Williams, Malia Jones, Julianne Moore

This year, in a new partnership, Kiehl’s collaborates with actress Julianne Moore, musician Pharrell Williams, artist Jeff Koons and pro-surfer Malia Jones to raise funds and awareness for the Rainforest Alliance, which is dedicated to sustaining biodiversity and ensuring sustainable livelihoods.