Redken Styles Chloe Sevigny Resort 2011 Launch. On Tuesday, June 8, 2010, Chloe Sevigny launched a Pre Spring 2011 collection with Opening Ceremony. The presentation, held at Elizabeth Street Gallery in New York City, was a garden tea party with influential friends of Chloe who wore the collection comprised of springtime dresses, knitwear, accessories, shoes, and special contributions from an array of other collaborators.

Cutler/Redken stylist Tony Kelley worked with Chloe and Opening Ceremony to complement the looks. “Chloe’s show was a mix of looks, and Chloe wanted each girl to have a different look that suited her. We did on trend styles that complemented the flowing, easy looks for the event including messy updos, unkempt curls and a few blow-outs, but nothing was too ‘done’” says Kelley.

Key products used were Redken workforce 09 flexible volumizing spray and root lift 06 root lifting spray to create a strong base, whether the look was up or down. And of course, each look was finished with vinyl glam 02 mega shine spray to give that lightweight classic shine that every woman, whether on vacation or at the office, wants to have.

With an “un-made-up” look in mind, the make-up was simple and understated. For this bright, sunny day, a top concern for the models was sun protection that would not mess up their makeup. For this, Kiehl’s Since 1851 provided their new Super Fluid UV Defense SPF 50+, an exceptionally lightweight, matte and blendable formula that features five active sun filters.