NEW Makeup: Introducing DiorShow Maximizer Lash Plumping Serum. Dior’s first lash primer that combs, curls, and coats each lash to create a smooth, even mascara base, while acting as a nourishing serum treatment that promotes long-term lash growth, strength, and vitality. Marta Walsh says: “The new DiorShow Maximizer Lash Plumping Serum does it all for me: it primes to give me long, curled, and bigger than life lashes. And it also helps me to keep my lashes conditioned at night. Can DiorShow get any better”?

DiorShow Maximizer Lash Plumping Serum in ‘Real Life”:

The newest addition to the family of legendary Diorshow Mascaras, Diorshow Maximizer Lash Primer Serum instantly primes, plumps, and lengthens lashes with an ultra-light and quick-drying formula. The first “active serum” mascara primer also contains a unique cell-conditioning complex made up of hydrolyzed soy proteins that promote long-term lash growth, strength, and vitality.

DiorShow Maximizer Lash Plumping Serum is available exclusively at Sephora on sephora.com.