Estée Lauder Introduces Double Wear Stay-In-Place ShadowCreme and Eye Pencil Brilliant, Creamy Color for Allure that Lasts All Day.

Looking for a luxurious eye look that lasts no matter what twists and turns your day takes? Now, Estēe Lauder brings you two new ways to create eyes that enchant from dawn to dusk. New Double Wear Stay-In-Place ShadowCreme and new Double Wear Stay-In-Place Eye Pencil are the latest additions to the renowned Double Wear makeup collection of longwearing, stay-in-place products.

Each of these rich and creamy eye products delivers brilliant color to eyes for an alluring eye look that lasts all day! Double Wear Stay-In-Place ShadowCreme is a sophisticated, long-wearing, ultra creamy eyeshadow that delivers long-wearing, brilliant stay-true color to eyes, while Double Wear Stay- In-Place Eye Pencil is a technologically advanced eye pencil that glides on smoothly, delivering a smooth, even line that won’t smudge or budge all day.

DOUBLE WEAR STAY-IN-PLACE SHADOWCREME: For brilliant, stay-true color that lasts up to 15 hours, apply Double Wear Stay-In-Place ShadowCreme. This long-wearing eyeshadow in an elegant crème form can be applied all over eyelids for rich, creamy, stay-true color that won’t crease or transfer.

Double Wear Stay-In-Place ShadowCreme’s unique formula sets in seconds and won’t change color, fade or streak in heat and humidity thanks to special blend of film formers, which optimize the shadowcreme’s long-wear properties and overall performance. Antioxidants help provide protection and aid in skin renewal, while optical diffusers provide a soft focus effect. Easy to blend, Double Wear Stay-In-Place ShadowCreme’s formula allows you to build coverage without it looking heavy or cakey. Plus, the soft velvety texture is ideal for all skin types and minimizes pulling and tugging of the delicate eyelid skin.

Packaged in an airtight elegant glass jar with a luxurious golden cap, each of Double Wear Stay-In-Place ShadowCreme’s ultra-pigmented shades is soft in application, yet buildable. Ranging from subtle, creamy mattes to richly textured semi-pearl, you can choose from up to 10 unique shades – Pink Blush, Vintage Violet, Antique Gold, Ivory Lace, Precious Jade, Golden Apricot, Silver Leaf, Blue Velvet, Sea Mist and Lilac Petals – to create your perfect eye look.

To apply, blend the Double Wear Stay-In-Place ShadowCreme with your fingertip or try the Estée Lauder Concealer Brush.

DOUBLE WEAR STAY-IN-PLACE EYE PENCIL: If you’re looking for a long-wearing eyeliner that delivers a smooth, even line and won’t smudge or budge all day, look no further!

Double Wear Stay-In-Place Eye Pencil glides on with the most precise application, laying down rich color that wears comfortably for up to 12 hours. Double Wear Stay-in-Place Eye Pencil’s exceptionally creamy formula sets in quickly to provide an intense high coverage, color-true wear. Easy to apply, the luxurious formula goes on in one smooth stroke with no tugging or skipping and practically melts into your skin. Worry-freeand long-wearing, this water resistant eye pencil is easy to smudge, blend and apply thanks to a combination of unique technologies and carefully selected ingredients.

• The formula’s unique Silicone Technology strengthens the long-wear structure of the formula by holding pigments in place and provides smooth glide for comfortable application and wear on the skin.
• Specially incorporated into the formula, Color Brilliance Pigments are pigments in their purest color and intensity along with rich, bright luxurious pearls to provide intense, saturated color and extreme brilliance.
• Formulated with Vitamin E and Jojoba Oil, the formula helps cushion, moisturize, calm and protect skin, and delivers a gentle application and wear.

From a perfect line to a smudgy smoky eye, Double Wear Stay-in-Place Eye Pencil makes transforming from a day look to night look easy. Available in seven, rich, jewel-toned shades consisting of mattes and shimmers – deepest black Onyx, richest Coffee, and pearlized jeweled hues of Forest, Midnight Blue, Black Plum, Graphite and Bronze.

Each beautifully long-wearing eye pencil is sharpenable and includes a flexible foam tip applicator for easy smudging and blending. The foam is soft and flexible to provide comfort on the eyes and the barrel of the pencil is matched to show the pencil’s color shade. When ready, remove Double Wear Stay-in-Place ShadowCreme and/or Double Wear Stayin- Place Eye Pencil easily with Estée Lauder’s Take it Away Total Makeup Remover, Long Wear Makeup Remover Towelettes or any oil-based makeup remover.

For a complete long-lasting eye look, pair Double Wear Stay-in-Place ShadowCreme and Double Wear Stay-in-Place Eye Pencil with the rest of the Estée Lauder Double Wear family of luxurious eye makeup products, including Zero-Smudge Lengthening Mascara, Zero- Smudge Liquid Eyeliner and Stay-in-Place Shadowstick.

Double Wear Stay-in-Place ShadowCreme and Double Wear Stay-in-Place Eye Pencil will be available at Estée Lauder counters nationwide and on www.esteelauder.com  beginning April 2009.

Suggested retail price for the Double Wear Stay-in-Place ShadowCreme is $17.50 and Double Wear Stay-in-Place Eye Pencil is $19.00.