Estée Lauder Introduces Pure White Linen Pink Coral: A delicate, tender and peaceful fragrance for all seasons.

When you find a fragrance you love, you want to wear it forever. Now, Estée Lauder brings you a new addition to the irresistible collection of Pure White Linen fragrances that you can live in all year round. New Pure White Linen Pink Coral is an utterly feminine, tender and peaceful fragrance that gently sweeps over the senses in soft waves, capturing the feeling of being by the ocean at daybreak, just as it is blushed by dawn’s warm light.

With a composition of perfectly blended sea-kissed Apple Blossoms, Waterfruits, Sweet Peas and Camelias blushed with Honeysuckle and Sandalwood, Pure White Linen Pink Coral is a scent that is feminine, peaceful and wonderfully, perfectly pretty.

“Pure White Linen Pink Coral is the perfect feeling and fragrance to complete the Pure White Linen collection,” said Karyn Khoury, Senior Vice President of Fragrance Development Worldwide, Estée Lauder. “The Pure White Linen values of sophisticated simplicity and relaxed elegance are reinforced, but with a unique view that is tender and feminine.”

The Fragrance: Sweeping over the senses in series of soft waves, Pure White Linen Pink Coral opens delicately with a gentle mist of Chinese Berry and Pink Peppercorns. When combined with juicy Apple Blossom, Waterfruits and Clear Aldehydes, a sparkling crisp wetness and a dreamy bright floralcy greet you in the top notes of the fragrance. Next comes a perfect floral fusion that lingers with the pure innocence of Jasmine, Camellia Flower and a perfect accent of Honeysuckle. A blushing bouquet of Sweet Pea, Cherry Blossom, and Pink Peony follows closely behind, evoking the tender serenity of the ocean at daybreak.
In the end, the petals float softly away leaving in their wake a peaceful whisper of creamy Sandalwood, sheer Vanilla and a caressing touch of Heliotrope.

The Packaging:  Pure White Linen Pink Coral is housed in the same clean, graceful bottle as the collection’s
two existing fragrances – Pure White Linen and Pure White Linen Light Breeze, but is presented in a soft pink shade that is distinctly feminine. Even the iconic white seashell takes a new turn, morphing into an elegant and intriguing seahorse.

The Advertising:  Delicate. Tender. Peaceful. Photographed by Craig McDean, the print ads feature Oscar®- winning actress and Estée Lauder spokesmodel, Gwyneth Paltrow, in an alluring linen sun dress by See by Chlóe and relaxing in a serene seaside setting with waves gently breaking in the distance. “The image of Gwyneth embodies a relaxed, carefree luxury that speaks to the fragrance and the collection,” says Aerin Lauder, Senior Vice President and Creative Director, Estée Lauder.

The tagline: “I love how I feel in pink,” conveys the feelings of femininity and tenderness we experience when we are in a relaxed and peaceful setting.

THE PURE WHITE LINEN PINK CORAL COLLECTION
Estée Lauder Pure White Linen Pink Coral will join the rest of the Pure White Linen fragrance collection at Estée Lauder counters and on www.esteelauder.com  beginning June 2009.
1 oz./30ml Eau de Parfum Spray $39.50
1.7 oz/50 ml Eau de Parfum Spray $49.50
3.4 oz/100 ml Eau de Parfum Spray $72.00
6.7 oz/ 200ml Body Lotion $40.00