ESTÉE LAUDER INTRODUCES BRONZE GODDESS: An Alluring Color Collection of Divine Summer Beauty.

Nothing says summer has arrived more than skin that glimmers with a warm, sun-kissed glow. This summer, whether your plans include a trip to a French Polynesian island or some other supreme summer destination, instantly transport yourself to a place of honeyed skin and sultry summer days with a new collection of pure summer beauty from Estée Lauder.

Estée Lauder’s Bronze Goddess Color Collection returns for Summer 2009 with new bronzekissed colors for lips, face and nails that shimmer with summer heat and capture the beauty of sun-drenched beaches, playful laughter, long golden days and soft sultry nights. Making every woman look and feel divine, the Bronze Goddess Color Collection artfully combines naturally warm bronzed skin with vivid accents in new, sun-kissed colors of coral and rose. Eyes are lined in bright water colors and dusted with a soft shimmer, while lips and nails glisten in golden nude tones, for a look that is seductive, sultry and purely divine.

For Face: Summer skin calls for softly shimmering warm bronzed color. Create the look without the sun’s damaging rays with an array of bronzing products that deliver a warm, honey glow to skin.

• New, Limited Edition Bronze Goddess SunBlush Illuminator
• Bronze Goddess Soft Matte Bronzer, Soft Shimmer Bronzer and
Soft Duo Bronzer
• Bronze Goddess Luminous Liquid Bronzer

NEW Bronze Goddess SunBlush Illuminator: Add a flush of summer radiance to cheeks with Estée Lauder’s new, limited edition Bronze Goddess SunBlush Illuminator. This multi-colored, shimmering blush/highlighter enhances summer skin’s bronzed complexion and adds a perfectly warmed, naturally sun kissed glow to cheeks. The silky, lightweight formula provides smooth, buildable coverage that won’t streak or settle into pores and is easy to apply and blend for a smooth and even finish every time.

Perfect for all skin types, the Bronze Goddess SunBlush Illuminator can be applied over your favorite Estēe Lauder bronzer or worn alone. The Bronze Goddess SunBlush Illuminator comes packaged in a new Signature round compact with a pearlized glow and features the Bronze Goddess “sunburst” design, making it the perfect complement to summer’s fun, flirty handbags for a radiant, on-the-go touch up.

Bronze Goddess Soft Matte Bronzer, Soft Duo Bronzer and Soft Shimmer Bronzer: For an all over healthy glow year-round, this silky, luxurious powder is perfect for virtually any skin tone. Available in Soft Matte Bronzer, Soft Duo Bronzer and Soft Shimmer Bronzer, the streak free Bronze Goddess pressed powders are ideal for enhancing skin tone or a natural tan.

• Soft Matte Bronzer is perfect for an understated bronzed finish, a natural look for everyday. Soft Duo Bronzer, available in Amber Bronze Medium and Amber Bronze Rich, allows you to customize your look from medium to dark bronzed color for the perfect contoured tanned look.

• Soft Shimmer Bronzer gives skin an illuminated shimmering golden glow. Encased in a beautiful extra large compact with a new Bronze Goddess “sunburst” design, each bronzer features specially contoured brush that has been designed specifically for the Bronze Goddess formula to enable a perfect, even application every time.

Bronze Goddess Luminous Liquid Bronzer: Also returning in Summer 2009 is Bronze Goddess Luminous Liquid Bronzer, a sheer, liquid bronzer with subtle shimmer that delivers a radiant, sun-kissed finish to face, shoulders and décolletage. Packaged in a clear, glass bottle to showcase the formula’s luminosity, Bronze Goddess Luminous Liquid Bronzer adds the perfect hint of color for a naturally glowing look that is humidity and perspiration resistant and lasts throughout the day.

The soft, smooth, weightless texture of the liquid bronzer comes from the soft silk complex in the bronzer, which includes an exclusive blend of silicone elastomers and silky micro fine powder to optimize blendability. This unique complex also helps to minimize the appearance of pores and fine lines, leaving skin looking naturally radiant, smooth and even.

For Eyes: lluminating eyes with seductive shimmer, the new, limited edition Bronze Goddess Sand & Sea EyeShadow Palette is a luxurious eyeshadow palette filled with Pure Color Eyeshadows in six sultry summer shades to perfectly complement your Bronze Goddess glow. Pair cool, sea shades of Turquoise and Aqua with warmer, sand tones of Bronze Cube, Gold Nugget, Tea Biscuit and Ginger Drop for instant allure. Packaged in a faux leather bronze compact, embossed with the iconic Bronze Goddess “sunburst” logo, the Bronze Goddess Sand & Sea EyeShadow Palette includes a large mirror and a double ended applicator – one side with a foam tip and the other with a brush applicator – for an easy, on-the-go application.

To complete your seductive summer eye look, line eyes with Estée Lauder’s new, limited edition Duo Tone Eye Pencil. This convenient, double ended wood clench pencil with gold caps features two shades in one liner, bringing instant versatility to your divine summer look. The pencil’s bright water hues of Aqua and Teal shine with a soft metallic finish that compliments the eyeshadow palette. Ophthalmologist and dermatologist tested, the Duo Tone Eye Pencil glides on smoothly and blends with ease.

For Lips: For lips that softly glisten in natural nude tones, apply Pure Color Lipstick in new, limited edition Golden Goddess. Then, highlight lips with High Gloss in new, limited edition sunkissed shades of Golden Goddess, Coral Goddess and Rose Goddess.

For more impact and a sheer pop of color, drench lips with Estée Lauder’s Pure Color Gloss Stick in shades of Orange Poppy and Pop Pink. With a comfortable, glossy texture, Pure Color Gloss leaves lips smoother and more supple with continued use over time.

For Nails: Complete the Bronze Goddess look by applying Pure Color Nail Lacquer in new, limited edition Golden Goddess to nails for a perfectly polished impression that softly compliments glowing golden skin.

All desire. All heat. All woman. The colors of Bronze Goddess make every woman look and feel divine.

Estée Lauder’s Bronze Goddess Color Collection will be available beginning March
2009 at Estée Lauder counters nationwide and on www.esteelauder.com .

The Bronze Goddess Color Collection Suggested Retail Prices:
Bronze Goddess Soft Matte Bronzer $30.00
Bronze Goddess Soft Shimmer Bronzer $30.00
Bronze Goddess Soft Duo Bronzer $31.00
Pure Color Gloss Stick in Orange Poppy and Pop Pink $18.50

Limited Edition Items:
Bronze Goddess Luminous Liquid Bronzer $28.50
NEW Bronze Goddess SunBlush Illuminator $32.00
NEW Bronze Goddess Sand & Sea EyeShadow Palette $40.00
NEW Duo Tone Eye Pencil $18.50
Pure Color Lipstick in NEW Golden Goddess $18.50
High Gloss in NEW Golden Goddess, Coral Goddess
and Rose Goddess $17.00
Pure Color Nail Lacquer in NEW Golden Goddess $18.00