Hair by Guido, Redken Creative Consultant

Redken Creative Consultant Guido drew inspiration from classic 70’s film stars that really epitomized effortless beauty. In order to create a similar feel for Hermes, Guido used two key blowdry products before twisting the hair to one side for an elegant finish. Hairsprays were left aside so that the hair remained soft and easy.

HERMES Fall Winter 2014 | Hair By Guido using Redken Hair care Products

“It was important for the hair to feel rich and luxurious for Hermes, so I used pillow proof blowdry express primer and satinwear 02 prepping blow-dry lotion to get that gorgeous blowout prior to styling. Once the hair was dry, I created a slight twist around the face and secured it with a pin behind the right ear. It was an understated style, but incredibly elegant nonetheless.” -Guido, Redken Creative Consultant

Redken Products Used:

-pillow proof blowdry express primer

-satinwear 02 prepping blow-dry lotion

How To Create the Look:

Spray pillow proof blowdry express primer on damp hair

Apply satinwear 02 prepping blow-dry lotion

Blowdry hair with a round brush

Create a clean side part to the left

Twist front section and pin behind right ear