Kardashian Sisters Kick off the John Frieda Destination

The Kardashians Hair. New York, NY — May 16, 2011— Glamour girls from the popular E! TV series “Keeping Up With The Kardashians” Kourtney Kardashian and Khloé Kardashian Odom stopped by the John Frieda® Destination: Style Salon Tour in New York’s Times Square on Friday, May 13 to celebrate the kickoff of the nationwide tour.

L to R: Khloe Kardashian and Kourtney Kardashian

The Kardashian girls got their hair styled by celebrity stylist and John Frieda® International Creative Consultant Harry Josh at the Destination: Style Salon where women can sign up for complimentary styling sessions courtesy of John Frieda® hair care. Each client receives a 15-minute lesson with a top John Frieda® stylist, who will consult with her about her specific hair issues and educate her on how a John Frieda® regimen can help women achieve the style transformations they strive for.

Kourtney Kardashian’s hair styled by Harry Josh

John Frieda® Destination: Style Salon Tour kicks off in New York’s Times Square

Each attendee will have the opportunity to:

Check into the tour on FourSquare for the chance to win a full-sized John Frieda® product

Meet with a top John Frieda® stylist, who will dispense styling advice and address each client’s hair issues with targeted John Frieda® solutions

Receive a “hair prescription” from her stylist

Visit interactive color tables and use John Frieda’s iPad color advisor tool to find her perfect shade of Precision Foam Colour, the breakthrough new at-home hair colour delivering salon-caliber precision and shades, from John Frieda®

Get her photo taken in front of the step-and-repeat outside to capture the transformation and share her new look with friends on Facebook

As a longtime leader in prescriptive hair care and breakthrough products developed and used by top stylists, John Frieda® has what you need to achieve true transformation. In addition to Precision Foam Colour, visitors will learn about all the latest styling breakthroughs John Frieda® has to offer. Stylists on the tour will be using the newest innovations from John Frieda® in their stylist sessions, including:

Full Repair: a completely new line designed to address the needs of the style-obsessed woman, protecting and repairing hair exposed to the number one problem in styling, heat damage

Frizz-Ease 3-Day Straight: a coveted salon process—semi-permanent straightening—reborn as an at-home treatment, combining keratin and a patented blend of polymers

Sheer Blonde Go Blonder Controlled Lightening Spray: the holy grail of blonde treatments—gentle, gradual, controlled lightening without brassiness

Luxurious Volume Anytime Volume Refresher: a stylist secret used behind the scenes for years to give flat hair a lift, captured in an easy-to-use spray dry shampoo

John Frieda® Destination: Style Salon Tour featuring Harry Josh and his team of John Frieda® stylists will also be coming to a city near you:

New York — May 13-14

Philadelphia — May 20-21

Miami — May 26-27

Bentonville, AR — June 4

Dallas — June 10-11

Phoenix — June 17-18

Los Angeles — June 24-25

Seattle — June 29-30

Chicago — July 9-10

Minneapolis — July 15-16

Atlanta — July 22-23

FOR MORE INFORMATION: johnfrieda.com, facebook.com/johnfriedaus, #JFTour

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