Love self-tanning but don’t have time for the color to develop and dry? Love the look but hate the smell? Sublime Bronze, the top-selling self-tanning franchise in the mass market, introduces new Sublime Bronze Luminous Bronzer Self-Tanning Lotion, a new self-tanner that takes you from pale princess to bronze goddess in an instant.

Light-reflecting micro-pearls create a luminous, streak-free, bronze glow immediately upon application. The lotion smoothes on effortlessly and is absorbed quickly. And unlike other self-tanners, this new formula comes in a fresh light scent of pineapple and cantaloupe for a refreshing reminder of summer all year long. L’Oréal Paris Sublime Bronze Luminous Bronzer Self-Tanning Lotion is available February 2009 at www.lorealparis.com  and chain drug, food and mass market retailers nationwide for a suggested retail price of $9.99.