L’Oreal Excellence-To-Go
No matter how busy you are, when it comes to coloring your hair, quality should always trump convenience.
Fortunately, L’Oréal takes the compromise out of convenience with Excellence-To-Go that features a completely new patented permanent cream hair color technology that accelerates the coloring process to deliver rich, radiant color in just 10 minutes.

With optimized agents that help prevent damage during the coloring process and a new dye technology that consolidates the hair cuticle. Advanced ingredients help protect each strand throughout the process for conditioned, softened hair. No grays. No dry-out. No waiting.
L’Oréal Paris Excellence-To-Go is available February 2009 at www.lorealparis.com and chain drug, food, and mass market retailers nationwide for a suggested retail price of $9.49 for one application.
About the Author
I am one of the top fashion and beauty bloggers in the world also a Luxury Paradise Valley and Scottsdale REALTOR with Russ Lyon Sotheby's International Realty.

Comment by Marlene Cooke on 7 March 2009:
I have just used this and my skin is blotched my hair is bright unrealistic burgundy black I am not pleased at all, did all I would normally do too strong a product.
Comment by TweedyG on 22 April 2009:
I loved it! Just used it today, and it delivers on it’s promise, no grays…I didn’t get a rash or anything like that, but then again I’ve colored before. The actual color is a little darker, but I know a few washes will take care of that. I’d give it a try, at least once, for yourself!
Comment by CHACHI on 10 May 2009:
I just used and it’s great!! no too long no grays. Fantastic!!
Comment by Cindy on 9 June 2010:
I will not try this product again. I have been using L’Oreal Excellence in Light Auburn for many years and have always been happy with it since it is only a shade darker than my natural hair color. I decided to try the 10 minute Excellence in Light Auburn and it turned my hair a cranberry red, much darker than Light Auburn. It also did not coat evenly even though I know I applied it correctly.
Comment by Val on 24 June 2010:
Use loreal dye for years, but with this new product my hair severely broke at the roots.